5 Tips to Start a Nonprofit Blog

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[View FULL Article] I am often asked for advice from nonprofits that want to start a blog. Here are five of the tips I most frequently give:

1. Read blogs.

I can’t tell you how many amazing, visionary nonprofit leaders I talk to who when I ask them if they read blogs say, “I read email.”

There are lots of theories about what is the best social media tool to first introduce to nonprofits. Newsreaders are my top choice. When I set up a newsreader for an Executive Director full of blog, news and search feeds related to their organization’s issues and show them how they can skim through it for the most updated information about their cause, their eyes widen.Before your organization starts to blog, set up a newsreader, whether it is Bloglines or Google Reader or something else, and see what is being written about your organization and the issues that it represents. Not only will this give you a feel for the different styles of blogs, but it will also provide content for some of your first blog posts.

2. The best person to write an organization's blog is the person who is the most excited to write it.

In other words, what is the point of telling the Development Director that they are in charge of writing a blog, if it feels like just "one more thing" to them. Being an organization's blogger involves not only writing for the blog, but also building relationships with other bloggers by reading them, linking to them, commenting on their blogs and inviting them to comment on your blog. You need a staff person who is not only excited to write on a regular basis, but also wants to immerse themselves in the "blogosphere."

A natural person to be the staff blogger is whoever writes the organization's newsletter or e-newsletter. If they write for the blog on a regular basis, when it comes time to send out the monthly e-newsletter, or quarterly newsletter, they will have a lot of content to pull from.

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