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AdSense Tip #1: Find your keywordsBefore serving ads on a web page, check its keyword density. A free and advanced tool for finding the most prominent keywords in a page can be found here: SEO Density Analyzer. Copy the most important keywords to a text file ([web page name]-adsense-keywords.txt).
AdSense Tip #2: Improve your keywords Get keyword suggestions from
Overture Search Inventory and from
Google AdWords Sandbox. Get new keywords that can help you improve your ad relevance. Enter the keywords from [web page name]-adsense-keywords.txt and save the suggestions to [web page name]-adsense-suggestions.txt.
AdSense Tip #3: Keep your website focused on a themeUse the keyword suggestions to enhance your web pages and to build theme-based content. And also try to get your keywords into the anchor text of your incoming links as much as possible. Don't forget that Google AdSense is keyword-targeted advertising: Google AdSense bases its advert topics on your websites content, this means that content-rich websites of a popular topic should attract a large amount of ads.
AdSense Tip #4: Write a new page every day
One of the best tips is to add a new page to your web site every day. The more content you have, the more visitors you will get. Put an Adsense unit on each and every content page of your site. But where? You will find more about that from the next AdSense tips.
AdSense Tip #5: Choose the right AdSense formatWider formats are successful because the ads are compact, easy to read and are complementary to the content. The top three AdSense formats are:
1. 336x280 large rectangle
2. 300x250 medium rectangle
3. 160x600 wide skyscraper
Another successful format is the 468x15 horizontal ad links, that can be placed under your navigation bar.
AdSense Tip #6: Color tips When creating your Google AdSense ads it is recommended to use the color scheme and style of your website so that the ads blend in well. Ads without background color and borders perfom better than ads within borders with background color.
Create a custom AdSense palette:
* border color = background color of your web site
* background color = background color of your web site
* link color = blue, color of your links
* url color = black, #999999
* text color = black, #333333, color of your main content
You can also rotate your color palette: select multiple color palettes that blend with your site to create variety.
AdSense Tip #7: Position tips Visitors tend to look at the big headlines to see if your page is worth reading. If you get them interested, they will read the text and look for your navigation links.
Place the AdSense ads in a prominent place around the top/left part of your page or under your headlines, where your visitors are most likely to look at.
If you have an article page with a long body of text, the bottom of that article is a good place for AdSense ads because your visitors read the text and then they want more resources.
AdSense Tip #8: Increase the number of ads, but not too much If you have a lot of text on a page, use multiple AdSense units. You can use up to three AdSense units on a page, two AdSense search boxes and one unit of ad links.
Link units allow the user to refine what they're interested in. So if they may not be interested in specific ads on your page, they might be interested in a particular topic, and by clicking on a link unit and a link in the link unit, they'll be able to specify that they're interested in that specific topic and get a lot more options and variety on the ads that might appear.
AdSense for Search allows visitors to search Google.com or your sites (up to 3 domains). You earn money whenever they click on the ads that come up on the search results. If you click the Open search results in a new browser window checkbox in the AdSense for Search settings, you won't lose your visitors.
AdSense Tip #9: Preview Google ads You can find out what ads will be served by Google AdSense if you install Google AdSense Preview Tool, a very simple tool available only for Internet Explorer 6.0. Click to advertiser sites without generating invalid clicks, and easily add their URLs to your URL filter list. Because AdSense uses geo-targeting, Google serves different ads for other countries. Instead of faking your IP or travelling abroad to test your ads, use this AdSense tool to see what ads see your visitors from France, Germany or other countries.
There may be no Google AdSense ads available for your webpage, so Googlw will display Public Service Ads. You can hide them using alternate colors or images. Make sure you include the image in a simple html file as a link (use target="_top"). The image size should be the same as the dimension of AdSense units. In the alternate url box, enter the absolute url of the html file.
Read more about alternate ads.
AdSense Tip #10: What not to do
* Don't click on your own ads
* Don't ask others to click on your Google ads
* Don't manually change AdSense code
* Don't place Google ads on sites that include prohibited content (e.g.: adult sites)
* Don't employ cloaking, hidden text or farm links
* Don't use AdSense ads on the same page with similar ads (e.g.: Yahoo Publisher Network)
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Getting started with AdSense is easy, but when reviewing the applications we get, we've noticed a few common pitfalls. To help make sure your application is approved the first time around, ask yourself the following questions below before submitting.
Do I have what I need to apply?
Website: To display Google ads, you need administrative access to the site you submit for AdSense in order to place our JavaScript ad code on your site. Adding the Google code to your site's source code will enable you to show ads, search boxes, and referral units on your pages.
If you don't have a website of your own, that doesn't mean you can't participate in AdSense. We offer a couple of options to help you easily create your own site.
First, there's Blogger, a free tool for setting up and publishing your own blog online. With its easy-to-use and customizable templates, you can create an account and start blogging right away. You can also set up AdSense ads easily through your Blogger account.
If you prefer more flexibility and control, then our web page tool, Page Creator, may be more suitable. Signing up for a Page Creator account is free as well -- all you need is a Gmail account. The best part is that you don't have to download any software or hire a designer. Once you've created your Page Creator site, you can begin displaying Google ads in minutes.
Valid payee name: Payments will be made out to the name on your account, so make sure to include your full and valid name, or that of your business, rather than just initials. If banks won't accept the name you enter in the 'Payee Name' field, neither will we.
Valid address: We want to make sure your hard-earned money reaches you, so please also provide a complete valid address where you can receive mail. If you live in a country or territory that doesn't have a standard format for addresses, please be sure that your application includes as much information as a mailman would need to find your residence.
Does my website meet all the necessary requirements?
Valid URL: If you manage an entire website, give us the URL of your home page. If you manage a blog or other account within a larger website, you should provide the URL of the specific page that you manage and not the URL of the entire hosting website. Don't forget to double check your URL for typos!
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1. You make automatic money with AdSense.
Small as well as large websites can get AdSense ads on them. Whenever someone clicks on an ad on your site, you get paid.
2. Content-targeting technology means AdSense ads are relevant to your site's traffic.
Google uses automatic content-targeting technology to select what ads will appear on your site.
3. Google sells your advertising space for you.
Google has a massive network of over 200,000 advertisers using its AdWords advertising system and when AdWords ads appear on your site they are called AdSense.
4. You can maximize your AdSense profits if you understand how the program works in detail.
AdSense is underpinned by Google's AdWords system and in short, if you know how to get high paying AdWords ads on your site, you will get ads on your site that pay you a lot per click.
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Tip #1: Don't put ads on empty pages.
If you don't have any content, then, Google will have to guess as what your page is about. It may guess wrong, and so the ads that it displays may not be relevant. You'll have to wait until Google re-crawls the site for the ads to correct themselves.
Tip #2: Don't be afraid to ask questions
If you're wondering about something, don't be afraid to ask Google. So far, they've always responded to my questions within a working day. There are two email addresses to use, depending on the type of question:
Tip #3: Avoid non-English characters on English pages
Normally, this wouldn't be an issue. But on some pages the presence of the accented characters is enough to cause AdSense to display non-relevant ads. This happens whether the browser indicates a preference or not.
Tip #4: Check your keyword density
Although Google doesn't release exact details as to how they determine the ads to serve on a given page, they do tell us that it's the text content of the page that matters, not the meta tags. Before serving ads on a page, then, you might want to check its keyword density.
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I don’t remember where I first came across this tip but I do remember reading that it’ll helped some people get a higher Click Through Rate (CTR) for the ads on their website. I’m not too sure if it actually works for everyone but I do think that it’ll definitely make your ads blend in better with text and media. This Adsense hack works by removing the ‘Advertise on this site‘ text that shows up with every Adsense unit on your website.
Here’s a screen shot of what I am referring to:
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1. Design a professional looking blog.
2. Put quality contents. Don't just copy and paste. Instead summarized or elaborate.
3. Submit your blog to Technorati, Digg, StumbleUpon, etc.
4. Put your ads in strategic location, above the folds is advisable. Don't put too many ads on your page as to annoy your visitors. I also would advice you to blend in your ads with the design of your site.
5. Get yourself a Google Analytics account so that you a birds eye view on where your traffic is coming from, what keywords are they coming in, etc.
6. Try to interact with your visitors by placing polls, forum, chatbox, guestbook.
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Recently Google banned MasterNewMedia a PR7 blog from its search engine results. The author is still not clear about the reason for this worst nightmare.
Robin says that around 16,000 master new media blog posts have been penalized and removed from Google search result pages. Till last week the blog was at number one position in Google search results for the terms like “Independent publishers” now rank 504 in search results.
Author previously said that the reason for this penalty was Text Link Ads and some hidden text on blog, but in his latest post he says that there may be some other reasons like “Spam comments left on articles for long time or multiple domains pointing to same IP creating duplicate content”.
Author Robin is suffering many losses at the same time like, loss of $4000 of Adsense revenue, $3000 of Text link add revenue and mainly traffic loss of around 1/4 from 16,000 per day to merely 3000 a day. He can’t even pay the office and staff bills dues due to this disaster.
As I said this could be the worst nightmare for any independent publisher. If you don’t want to get penalized by Google take some lessons from Robins mistakes (May be some mistakes) . Follow strictly the Webmaster quality guidelines given by search engines like Google. After all Google is our bread and butter.
SOURCE: http://www.etechbuzz.com/read-if-you-dont-want-to-get-penalized-by-google/
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